(949) 629-2520
CEO Advisor® Newsletter
August 2016
10 Questions to Ask Prior to Selling Your Company

If you are considering selling your company, or see a shift in the market leading to an economic downturn, here are some critically important questions to ask a mergers and acquisitions expert.

CEO Advisor, Inc. provides business consulting and mergers and acquisitions advisory services to small and mid-size company CEOs, presidents and business owners. A major benefit to our clients is that Mark Hartsell, MBA, CEO works with each client first hand on a daily basis. Other M&A advisory firms will solicit your business and then assign a junior associate to handle the great majority of the process - an extremely risky roll of the dice.

Mark has 37 years of business experience with decades of mergers and acquisitions experience. He is certified in Mergers & Acquisitions from the Wharton Business School, University of Pennsylvania, achieved a Master's Degree in Business from Loyola University and has a hands-on approach to guiding entrepreneurs through every aspect of the sale.

Here is your opportunity to ask Mark these and other valuable questions regarding your most valuable asset - your business. Contact Mark Hartsell at (949) 629-2520 or email

10 Critical Questions to Ask

Exit Strategy - Do I have an exit strategy? Do I need an exit strategy? What is an exit strategy? Well, this is actually 3 questions but all point to one important issue - You never know when a potential buyer with a fat check is going to knock on your door, so Yes, ever company needs an exit strategy. Simply stated, an exit strategy is a plan and process suited to you and your business to optimize the value of your business and to facilitate a sale at the proper time.

Readiness - Is my business ready to be sold? The answer is typically a resounding, No. Preparing your business for sale can take up to a few months; optimizing the value of your business can takes years. At a minimum, you want to always be prepared to sell (when that proverbial buyer comes knocking on your door) and this is where an M&A advisor such as CEO Advisor, Inc. is extremely valuable.

Timing - Is this the right time for me to sell my business? There are many considerations here, but I like to look at it slightly differently. I ask CEOs and business owners, when is it too late to sell your business? Meaning, what things could happen that would make it very difficult and burdensome for you to sell your business? Things such as, A) if a deep recession hit and now you had to wait 7 more years to sell to retrieve a good value or to find a legitimate buyer; or B) if my illness were to return, how much risk would occur to my business surviving or how much burden would it be on my family and employees; or C) if stiff competition surfaced or a disruptive and far less expensive technology, product or service directly encroached on my business how would I recover or reinvent my business and how long would that take?

Market Timing - Is the market right to sell my business? Today, valuations are extremely high, even though the U.S. and world economies are very fragile with record low interest rates. The economic cycle is now 8 years old with the average economic cycle ending at 7.9 years in the last 75 years. With high valuations and a low interest rate environment, it has never been a better time to realize the best value for your business in our opinion. And this window of opportunity will not last indefinitely, in fact it is shrinking by the month.

Time Commitment - How much of my time will be involved in selling my business and how long will it take to sell my business? Selling your business is a commitment and will take a substantial amount of time over six to nine months or longer. With the right team of experienced advisors, your time involved will be weekly, but far more manageable, predictable and minimized with a far greater opportunity of success. To minimize your time and optimize your value, efficiency and likelihood of securing a buyer, you will need to engage a team of advisors to zero in on a buyer and complete a transaction.

Team of Advisors - What is the team of advisors I will need to take me through the sale process and how do they benefit me? It is absolutely critical that you to continue to manage and grow your business, keep it on track and not have any downfall in your revenues or profits if you expect to find a buyer and optimize the sale price. To enable to do this, CEO Advisor, Inc. acts as your business and M&A advisor to:

A) Strategize, research and create a list of 200 - 300 prospective buyers
B) Create the needed materials in preparation of the sale, such as an Executive Summary, 3-Year Forecast, PowerPoint Presentation specifically for buyers, make sure your financials and tax returns are in order and current, and many other preparation steps
C) Contact the 200 - 300 prospective buyers multiple times by phone and email to arrange conference calls and meetings to secure a bonafide offer in the form of a Letter of Intent
D) Negotiate and finalize the Letter of Intent
E) Prepare for, gather and coordinate the extensive amount of Due Diligence information the buyer will require to validate your valuation and proceed with the sale
F) Coordinate with your CPA/tax advisor to ensure your tax situation is optimized
G) Coordinate the legal documents with your corporate/transaction attorney and assist you in negotiating the many business issues that arise from these documents
H) Negotiate your future compensation for after the sale
I) Prepare for the closing of the transaction and coordinate all aspects of the sale to completion. In summary, you will need an M&A Advisor, Corporate/Transaction Attorney and CPA/Tax Advisor. Remember, there are over 1,000 variables that must occur properly to close a sale, and just 1 misstep to kill the deal.

Valuation - How will buyers value my business? Most businesses are acquired based on a multiple of EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization). The multiple varies based on your type of company, growth rate, your gross profit margins, your profitability, the size of your market, the strength and depth of your management team, and many other factors. In some cases, in the absence of profits, but in the presence of extremely high growth rate, margins and size of the market, businesses may be valued on a multiple of revenue, as well as, other factors.

Cash at Closing - Will I receive 100% of the sale price in cash at closing? Unlike selling real estate where comparable properties are common place and basically 100% of the property can be inspected, tested and validated, a business has many variables that are fluid and cannot be validated, and comparable deals are very hard to come by. Realistically for small to mid-size private companies, buyers will pay you 60% to 80% in cash at closing, occasionally ask you to hold 10% in stock to keep you fully vested and committed to the business, and the balance in the form of an Earn Out requiring you to meet milestones and your forecasted revenue and profits prior to paying out the balance of the sale price in cash one or two years after the closing. An all cash deal is possible, but you need to be realistic when selling your business.

Continued Service - Will I need to stay on with the buyer after the sale? Every situation is different, but 98%+ percent of the time, the buyer is fully expecting you to not only stay on, but help them to further grow the business. Taking your cash and heading for the beach is not realistic and this is one more reason to devise an exit strategy while you are still willing and able to work for at least 2 years after you close the sale of your business.

Alternatives to Outright Sale - What are the alternatives to an outright sale of my business? I speak with many CEOs and business owners and many feel that they can simply sell their business to the employees. Others want to find a person to run their business for them so the owner can move on and do other things, while pulling cash out of the business each month. These alternatives are rarely feasible in realistic terms.

The best alternative to outright selling your company is to team up with a Private Equity firm by selling a minority or majority stake and taking money off the table, while still having substantial upside in the ultimate sale of the balance of the business. The Private Equity firm will provide capital for you, growth capital for the business, highly experienced management help and an opportunity to ultimately sell the business at an optimal sale price. Contact Mark Hartsell to see if this is a fit for you and your business as I have many relationships with Private Equity firms focused on small and mid-size companies.

Selling your business is a very complex and time consuming undertaking requiring tremendous experience and expertise. Contact Mark Hartsell, MBA, CEO of CEO Advisor, Inc. at (949) 629-2520, by email at or visit us at for more information.

CEO Advisor, Inc. Advises Main Graphics on Strategy, Sales Strategy and Growth

CEO Advisor, Inc. (, a leading business consulting and mergers and acquisitions advisory firm in Newport Beach, CA is providing business strategy, sales strategy, marketing and growth advisory services to the principals of Main Graphics (

Located in Irvine, CA, Main Graphics is a full service print communications firm providing expertise in digital and offset printing, mobile marketing, web-to-print solutions and much more serving marketers, sales teams, human resources and administrative departments of Orange County companies for decades.

CEO Advisor provides business consulting, growth capital and mergers and acquisitions advisory services affordably and effectively with hands-on work performed to assist CEOs, presidents, business owners and principal executives of small and mid-size companies on growth, business strategy, business planning, business processes, sales strategy, sales team building, marketing, operations, finance, funding, exit strategy and mergers and acquisitions advisory services to grow their businesses to the next level.

As a trusted CEO Advisor® to CEOs and business owners since 2004, the firm specializes in providing business consulting services in a one-to-one advisory role on a weekly basis to address specific issues and maximize sales, profits and business value to generate a substantial return on our client's investment.

Mark Hartsell, CEO of CEO Advisor, Inc. states, "The Main Graphics team is a valued resource to marketing, sales, administrative and operational departments in hundreds of companies across Orange County. By using state-of-the-art equipment coupled with cutting edge web technologies to deliver work on time and on budget, Main Graphics puts its customers first in every aspect of their business. CEO Advisor is very excited about playing a key role in growing their business and building value for the future."

George Haggarty, President of Main Graphics states, "Our expertise in print and web solutions enable our customers to build brands, launch and sell more products and services, and enhance their positions in the marketplace to achieve a greater level of success. CEO Advisor has provided valued advice and expertise to enable us to focus on critical aspects of our business and grow to the next level."

About Main Graphics
Main Graphics' specialty in marketing communications materials and web solutions drives our customers' success. For nearly 28 years, we have serviced Orange County and neighboring Southern California companies with the expertise and experience in digital and offset printing, mobile marketing and web-to-print solutions that our customers expect from a top tier printer. Main Graphics is G7 Certified, is a recipient of many CPrint International awards and is a Top 30 Orange County Printer for five consecutive years according to the Orange County Business Journal. For more information, call (949) 788-6100, email or visit

About CEO Advisor, Inc.
CEO Advisor provides business consulting, growth capital and mergers and acquisition advisory services affordably and effectively to meet the specific needs of small to mid-size companies in a wide range of industries, including software, technology, media, professional service firms, healthcare, manufacturing and many more.

CEO Advisor's mission is to advise CEOs, presidents, business owners and principal executives with the needed expertise and focus, coupled with hands-on advice and work performed to grow your business to the next level or realize your life's dream through a successful exit. Contact Mark Hartsell, CEO of CEO Advisor, Inc. for a no cost initial consultation at (949) 629-2520, by email at or visit us at for more information.


"I've worked with Mark on multiple client engagements over the last several years. We have worked on transactions including a technology asset acquisition, preparing an operating business for sale and the turnaround of a distressed business. Mark provides his clients with expert advice and counseling. He is a great at developing a big-picture plan, and doing the work and providing the direction to implement it. Mark is a good communicator, very responsive and easy to work with."

Corporate & Transaction Attorney

"Mark Hartsell and CEO Advisor, Inc. provide a unique advisory service for CEOs. He not only tackles high level strategic issues to assist CEOs navigate through challenging times, but Mark also gets very involved in actually addressing important issues head-on by performing the work to achieve tangible results.

Whether it is growing a business to the next level, turning a distressed company around or preparing a company for an exit, Mark's firm, CEO Advisor, Inc, provides a broad range of services and Mark is there for the CEO every step of the way."



Haynes & Boone, LLP

Words of Wisdom

"Yesterday does not equal tomorrow. Forget the past and move towards your goals."

Tony Robbins
Motivational Speaker

"Yesterday does not equal tomorrow. Forget the past and move towards your goals."

Tony Robbins
Motivational Speaker

"Yesterday does not equal tomorrow. Forget the past and move towards your goals."
Tony Robbins
Motivational Speaker
"Yesterday does not equal tomorrow. Forget the past and move towards your goals."
Tony Robbins
Motivational Speaker

Prime Minister of the U.K.